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Thursday, October 01, 2015

TOMS CELEBRATES NEW MALAYSIAN FLAGSHIP STORE WITH A TRIPLE LAUNCH!

There is much to celebrate at TOMS Malaysia as the brand introduces their new flagship store, new One for One® product and their new innovative Virtual Giving Trip experience.

On 9th September 2015 TOMS Malaysia celebrated the official inauguration of their Flagship Store in Mid Valley Megamall with a triple launch event. Apart from the official store opening, the event also saw the introduction of TOMS new One for One® product – bags that save lives – and TOMS new innovative Virtual Giving Trip experience.

Since its launch in 2006, TOMS has revolutionized the way we shop with its ‘One for One’ commitment - With every product purchased, TOMS will help a person in need. One for One®.

TOMS latest mission is to have the bag that you carry every day help their Giving Partners deliver the materials and training needed to create safe birth conditions. Every year, 40 million women give birth in unsafe conditions without the help of a trained attendant, putting the women and their newborns at fatal risk. By providing clean birth conditions, over 1million mothers and babies can be saved each year. With every bag you purchase, TOMS will help provide a safe birth for a mother and baby in need. One for One®.

TOMS new flagship store offers a larger variety of TOMS footwear, eyewear and bags, for men, women and kids, so you have more ways to enjoy TOMS and more ways to give. With your purchases and TOMS Giving Partners, the brand helps provide shoes, sight, water and safe births in over 70 countries around the world.

To add to the excitement TOMS new flagship store offers consumers the unique opportunity to go on a Giving Trip. Since 2006 TOMS has given over 45 million pairs of new shoes to children in need, and now you can experience where the other pair goes. TOMS is among the first fashion brands to embrace virtual reality to communicate with consumers and to change the way you see and experience Giving. The 360-degree, 3D experiential film takes you on a journey to Peru to visit TOMS Giving Partner, Coprodeli where you will get a firsthand experience of the impact your purchases are making.

One for One. It’s a simple idea. A belief that getting and giving can be one. That two strangers on either sides of the planet, or the street, can enrich each other’s lives. It’s how a simple act makes improving lives just as simple. How you buy, get, and give with purpose. One day, one purchase,one person at a time. Sharing this idea will take a lifetime. But isn’t that what lifetimes are for?

TOMS Flagship Store is located in Mid Valley Megamall, Lot T-003A (Level 3).

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